Value-In-Life: A Third Customer Value Perspective

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Frontiers in Service Conference 2026, CERS, Hanken School of Economics, Helsinki, Finland, June 29 - July 2, 2026
Publication date	30.06.2026
Publication status	Published - 30.06.2026
MoE publication type	A4 Article in conference proceedings
Event	Frontiers in Service: Serving with SISU - Hanken School of Economics, Helsinki, Finland Duration: 29.06.2026 → 02.07.2026 Conference number: 2026 https://www.hanken.fi/en/departments-centres/department-marketing/research-center-cers/2026-frontiers-service

OpenUrl availability

@inproceedings{eb746a8a6a54477ba701f5da2d95fb31,

title = "Value-In-Life: A Third Customer Value Perspective",

author = "Gustav Medberg and Karl-Jacob Mickelsson",

year = "2026",

month = jun,

day = "30",

language = "English",

booktitle = "Frontiers in Service Conference 2026, CERS, Hanken School of Economics, Helsinki, Finland, June 29 - July 2, 2026",

note = "Frontiers in Service : Serving with SISU, Frontiers ; Conference date: 29-06-2026 Through 02-07-2026",

url = "https://www.hanken.fi/en/departments-centres/department-marketing/research-center-cers/2026-frontiers-service",

}

TY - GEN

T1 - Value-In-Life: A Third Customer Value Perspective

AU - Medberg, Gustav

AU - Mickelsson, Karl-Jacob

N1 - Conference code: 2026

PY - 2026/6/30

Y1 - 2026/6/30

M3 - Conference contribution

BT - Frontiers in Service Conference 2026, CERS, Hanken School of Economics, Helsinki, Finland, June 29 - July 2, 2026

T2 - Frontiers in Service

Y2 - 29 June 2026 through 2 July 2026

ER -