Various forms of value-based selling capability: Commentary on "Value-Based Selling: An Organizational Capability Perspective"

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Research output: Contribution to journal › Comment/debate › Scientific

11 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Industrial Marketing Management
Volume	45
Issue number	1
Pages (from-to)	113-114
Number of pages	2
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2015.02.022
Publication status	Published - 2015
MoE publication type	B1 Journal article

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title = "Various forms of value-based selling capability: Commentary on {"}Value-Based Selling: An Organizational Capability Perspective{"}",

author = "Matti Jaakkola and Johanna Fr{\"o}s{\'e}n and Henrikki Tikkanen",

year = "2015",

doi = "10.1016/j.indmarman.2015.02.022",

language = "English",

volume = "45",

pages = "113--114",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

number = "1",

}

TY - JOUR

T1 - Various forms of value-based selling capability

T2 - Commentary on "Value-Based Selling: An Organizational Capability Perspective"

AU - Jaakkola, Matti

AU - Frösén, Johanna

AU - Tikkanen, Henrikki

PY - 2015

Y1 - 2015

U2 - 10.1016/j.indmarman.2015.02.022

DO - 10.1016/j.indmarman.2015.02.022

M3 - Comment/debate

AN - SCOPUS:84932197896

SN - 0019-8501

VL - 45

SP - 113

EP - 114

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 1

ER -