What Can a Service Logic Offer Marketing Theory?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	The Service-Dominant Logic of Marketing
Editors	Robert F. Lusch, Stephen L. Vargo
Number of pages	11
Place of Publication	Armonk
Publisher	M.E. Sharpe
Publication date	2006
Pages	354-364
ISBN (Print)	0-7656-1491-X
Publication status	Published - 2006
MoE publication type	B2 Book chapter

OpenUrl availability

@inbook{87823b473efe436a8884edcc2355421b,

title = "What Can a Service Logic Offer Marketing Theory?",

author = "Christian Gr{\"o}nroos",

year = "2006",

language = "English",

isbn = "0-7656-1491-X",

pages = "354--364",

editor = "Lusch, \{Robert F.\} and Vargo, \{Stephen L.\}",

booktitle = "The Service-Dominant Logic of Marketing",

publisher = "M.E. Sharpe",

address = "United States",

}