University of Iceland

Grönroos, C. (Vistelse utomlands)

Marknadsföring, Helsingfors
CERS - Centre for Relationship Marketing and Service Management, Helsingfors

Aktivitet: Besök på en extern institution › Besök på annan institution

Beskrivning

(Research) visit at University of Island

1. Lecture "Is marketing after all a big mistake?"
2. Participation in executive MBA-program on service management
3. Discussion with researchers

Period	25.10.2012 → 30.10.2012
På besök	University of Iceland
Omfattning	Internationell