Personlig profil
Information om utbildning
Ekon. dr, företagsekonomi, Hanken School of Economics, Finland, 2014Forskningsintressen
Business academic specializing in marketing strategy, market-shaping, consumer culture, and disinformation research. Dr. Diaz Ruiz has published research in leading peer-reviewed scientific journals, including the Journal of Business Research, Journal of Marketing & Public Policy, Marketing Theory, European Journal of Marketing, and Industrial Marketing Management.
Nyckelord
- Business, Markets and Societal Dynamics
- Marketing Logics and Strategizing
- Customers and Relations
- 518 Medie- och kommunikationsvetenskap
Fingeravtryck
- 1 Liknande profiler
Samarbeten och ledande forskningsområden under de senaste fem åren
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Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies
Diaz Ruiz, C. & Nilsson, T., 16.05.2022, I: Journal of Public Policy and Marketing. 42, 1, s. 18-35Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
Öppen tillgångFil145 Citeringar (Scopus) -
Market bifurcations in board sports: How consumers shape markets through boundary work
Diaz Ruiz, C. & Makkar, M., 2021, I: Journal of Business Research. 122, s. 38-50 13 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
37 Citeringar (Scopus) -
Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
Diaz Ruiz, C. A., Penaloza, L. & Holmqvist, J., 2020, I: European Journal of Marketing. 54, 5, s. 999-1024 26 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
37 Citeringar (Scopus) -
Feral segmentation: How cultural intermediaries perform market segmentation in the wild
Diaz Ruiz, C. A. & Kjellberg, H., 2020, I: Marketing Theory. 20, 4, s. 429-457 29 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
24 Citeringar (Scopus) -
Moments of luxury: Hedonic escapism as a luxury experience
Holmqvist, J., Diaz Ruiz, C. & Peñaloza, L., 2020, I: Journal of Business Research. 116, s. 503-513 11 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
190 Citeringar (Scopus)
Projekt
- 4 Slutfört
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Disinformatiion
Diaz Ruiz, C. A. (Ansvarig forskare (PI))
31.12.2021 → 01.12.2025
Projekt: Annat projekt
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Market Shaping
Diaz Ruiz, C. A. (Ansvarig forskare (PI))
01.05.2014 → 01.04.2023
Projekt: Annat projekt
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Market Representations
Diaz Ruiz, C. A. (Ansvarig forskare (PI))
01.09.2010 → 31.12.2022
Projekt: Annat projekt
Aktiviteter
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Disinformation Markets and Culture
Diaz Ruiz, C. (Talare)
07.07.2022Aktivitet: Tal eller presentation › Muntlig presentation
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How Does Disinformation Persuade? The Role of Identity-based Controversies
Diaz Ruiz, C. (Talare) & Nilsson, T. (Talare)
29.11.2021Aktivitet: Tal eller presentation › Muntlig presentation
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Bifurcations: Conceptualising adjacent markets through boundary objects
Diaz Ruiz, C. (Talare) & Makkar, M. (Talare)
02.12.2019Aktivitet: Tal eller presentation › Muntlig presentation
Fil -
Seminar: What the Paper does not show: the backstage of CCT research
Diaz Ruiz, C. A. (Talare)
12.05.2026Aktivitet: Tal eller presentation › Inbjudet tal
Fil -
Seminar on Fact-Checking and Agentic disfinformation
Diaz Ruiz, C. A. (Talare)
26.03.2026Aktivitet: Tal eller presentation › Inbjudet tal
Fil
Priser
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Best Paper Award in Marketing Education
Diaz Ruiz, C. (Mottagare), Mason, K. (Mottagare) & Araujo, L. (Mottagare), 07.12.2018
Pris: Priser och utmärkelser
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2025 Thomas C. Kinnear Award
Diaz Ruiz, C. A. (Mottagare) & Nilsson, T. (Mottagare), 24.03.2025
Pris: Priser och utmärkelser
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Dr. Diaz Ruiz named in the 2022 Insight250 list
Diaz Ruiz, C. (Mottagare), 24.09.2022
Pris: Priser och utmärkelser
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Dr. Diaz Ruiz named in the 2024 Insight250 list
Diaz Ruiz, C. A. (Mottagare), 30.09.2024
Pris: Priser och utmärkelser
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Finalist for the MRS Silver Medal 2023 (Market Research Society)
Diaz Ruiz, C. A. (Mottagare), 10.03.2023
Pris: Priser och utmärkelser
Tidningsurklipp
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Derrière les fake news aux millions de vues, un marché lucratif
25.05.2026
1 objekt av Mediebevakning, 1 Mediebidrag
Press/media
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Faktabaari and the University of Helsinki organize a joint course on Disinformation and Digital Information Literacy
01.03.2024
1 objekt av Mediebevakning
Press/media