Personlig profil
Forskningsområden
Strategic Marketing
Consumer Engagement
Marketing Analytics
Data-driven Marketing Decision Making
Information om utbildning
Ekon. mag., företagsekonomi, Svenska handelshögskolan, Finland, 2018Fingeravtryck
- 1 Liknande profiler
Samarbeten och ledande forskningsområden under de senaste fem åren
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Let Me Deinfluence You! The Impacts of Deinfluencing Content
Penttinen, V., Ciuchita, R. & Pedersen, S., 17.03.2026, I: Journal of the Academy of Marketing Science.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
Öppen tillgångFil -
From Hype to Hesitation: The Impacts of Deinfluencing Content
Penttinen, V., Ciuchita, R. & Pedersen, S., 2025, Australian and New Zealand Marketing Academy: Riding the Waves: Navigating Marketing’s Dynamic Landscape - Sydney, Sydney.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review
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Leading with a Purpose: Exploring the Operationalization of Corporate Brand Conscientiousness
Sarasvuo, S. & Penttinen, V., 2025, Proceedings of the 18th Global Brand Conference, Católica Porto Business School, Porto, Portugal, May 7-9, 2025.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review
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Impacts of #deinfluencing on Social Media
Penttinen, V., Ciuchita, R. & Pedersen, S., 2024, Academy of Marketing Science World Marketing Congress 2024.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review
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Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications
Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 04.01.2024, Welcome to The New Normal: Life After The Chaos: AMSAC 2023. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Jeseo, V. & Allen, J. (red.). Springer, Cham, s. 32-43 12 s. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science; vol. Part F2055).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review
3 Citeringar (Scopus)
Projekt
- 1 Slutfört
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Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J. (Ansvarig forskare (PI)), Aspara, J. (Projektdeltagare), Ciuchita, R. (Projektdeltagare) & Penttinen, V. (Projektdeltagare)
01.01.2021 → 31.12.2023
Projekt: Externt finansierat projekt
Aktiviteter
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Social Media Research and Online Data Collection: Making Crowdsourcing Platforms Work for You
Penttinen, V. (Talare)
04.10.2022Aktivitet: Tal eller presentation › Muntlig presentation
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Aarhus University
Penttinen, V. (Vistelse utomlands)
01.01.2022 → 31.12.2022Aktivitet: Besök på en extern institution › Besök på annan institution
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Hey, I’m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications.
Penttinen, V. (Talare)
2022Aktivitet: Tal eller presentation › Muntlig presentation
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2021 Frontiers in Service Conference
Penttinen, V. (Deltagare)
09.07.2021 → 10.07.2021Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium
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2020 AMS ANNUAL CONFERENCE
Penttinen, V. (Deltagare) & Ciuchita, R. (Deltagare)
14.12.2020 → 19.12.2020Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium
Priser
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Jane K. Fenyo Best Student Research Paper Award
Penttinen, V. (Mottagare), 2022
Pris: Priser och utmärkelser