!!Research output per year
!!Research output per year
Projektinformation
Beskrivning
There are so far only a few studies on e-sevices in general and e-loyalty in particular. Recently, the importance of e-loyalty has been highlighted since it is suggested to be one of the key determinants of company profitability. Understanding what the antecedents of e-loyalty are, i.e. identifying what makes customers loyal is thus crucial.
| Status | Slutfört |
|---|---|
| Gällande start-/slutdatum | 01.01.2002 → 01.02.2006 |
Fingeravtryck
Utforska forskningsämnen som berörs av detta projekt. Dessa etiketter genereras baserat på underliggande ansökningar/anslag. Tillsammans bildar de ett unikt fingeravtryck.
Forskningsresultat
- 2 Artikel
-
E-services as resources in customer value creation: A service logic approach
Gummerus, J., 2010, I: Managing Service Quality. 20, 5, s. 425-439 15 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
29 Citeringar (Scopus) -
Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service
Gummerus, J., Liljander, V., Pura, M. H. & Van Riel, A., 2004, I: Journal of Services Marketing. 18, 2/3, s. 175 186 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
309 Citeringar (Scopus)