A study on consumer choice of green, reusable packaging option in e-tailing

Johanna Gummerus; Michaela Lipkin

A study on consumer choice of green, reusable packaging option in e-tailing

Johanna Gummerus
, Michaela Lipkin

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	ICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK
Förlag	Newcastle University
Utgivningsdatum	2014
Status	Publicerad - 2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Colloquium on Relationship Marketing (ICRM) - Newcastle, Storbritannien Varaktighet: 08.09.2014 → 10.09.2014 Konferensnummer: 21

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

http://conferences.ncl.ac.uk/icrm2014/aboutthe2014colloquium/

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Fulltext

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@inproceedings{ba785110f5f946a598f2800882349c22,

title = "A study on consumer choice of green, reusable packaging option in e-tailing",

keywords = "512 Business and Management",

author = "Johanna Gummerus and Michaela Lipkin",

note = "No full paper published Volume: Proceeding volume: ; International Colloquium on Relationship Marketing (ICRM) ; Conference date: 08-09-2014 Through 10-09-2014",

year = "2014",

language = "English",

booktitle = "ICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK",

publisher = "Newcastle University",

address = "United Kingdom",

}

Gummerus, J & Lipkin, M 2014, A study on consumer choice of green, reusable packaging option in e-tailing. i ICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK. Newcastle University, International Colloquium on Relationship Marketing (ICRM), Newcastle, Storbritannien, 08.09.2014. <http://conferences.ncl.ac.uk/icrm2014/aboutthe2014colloquium/>

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KW - 512 Business and Management

M3 - Conference contribution

BT - ICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK

PB - Newcastle University

T2 - International Colloquium on Relationship Marketing (ICRM)

Y2 - 8 September 2014 through 10 September 2014

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