Actor engagement, value creation and market innovation

Kaj Storbacka

doi:10.1016/j.indmarman.2019.04.007

Actor engagement, value creation and market innovation

Kaj Storbacka

Marknadsföring, Helsingfors

University of Auckland

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

114 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Industrial Marketing Management
Volym	80
Sidor (från-till)	4-10
Antal sidor	7
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2019.04.007
Status	Publicerad - 06.05.2019
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.1016/j.indmarman.2019.04.007

OpenUrl-tillgänglighet

Fulltext

Citera det här

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title = "Actor engagement, value creation and market innovation",

keywords = "512 Business and Management, Actor engagement, Resource linkages, Resource density, Market-shaping, Market innovation",

author = "Kaj Storbacka",

year = "2019",

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journal = "Industrial Marketing Management",

issn = "0019-8501",

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KW - Resource density

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