An Integrated Approach to Customer Value: A Comprehensive- Practical Approach: Research article

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Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Business Market Management
Volym	6
Nummer	1
Sidor (från-till)	22-37
Antal sidor	16
ISSN	1864-0753
Status	Publicerad - 29.03.2013
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{cb5ae523cdc84edfb6f3104a425fb1a5,

title = "An Integrated Approach to Customer Value: A Comprehensive- Practical Approach: Research article",

keywords = "512 Business and Management, Customer value, Integrated approach, Benefit-sacrifice, Means-end, Experiential approach, KOTA2013",

author = "\{Golik Klanac\}, Natasa",

year = "2013",

month = mar,

day = "29",

language = "English",

volume = "6",

pages = "22--37",

journal = "Journal of Business Market Management",

issn = "1864-0753",

publisher = "Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH",

number = "1",

}

TY - JOUR

T1 - An Integrated Approach to Customer Value: A Comprehensive- Practical Approach

T2 - Research article

AU - Golik Klanac, Natasa

PY - 2013/3/29

Y1 - 2013/3/29

KW - 512 Business and Management

KW - Customer value, Integrated approach, Benefit-sacrifice, Means-end, Experiential approach

KW - KOTA2013

M3 - Article

SN - 1864-0753

VL - 6

SP - 22

EP - 37

JO - Journal of Business Market Management

JF - Journal of Business Market Management

IS - 1

ER -