Authenticity and Corporate Heritage Brands

Anne Rindell; Fernando Pinto Santos

Authenticity and Corporate Heritage Brands

Anne Rindell
, Fernando Pinto Santos

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia proceedings : 5th International Symposium on Heritage
Antal sidor	2
Utgivningsort	London
Utgivningsdatum	20.03.2015
Status	Publicerad - 20.03.2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Corporate Heritage Symposium - Vilnius, Litauen Varaktighet: 05.06.2015 → 06.06.2015 Konferensnummer: 5

Nyckelord

512 Företagsekonomi

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title = "Authenticity and Corporate Heritage Brands",

keywords = "512 Business and Management",

author = "Anne Rindell and \{Pinto Santos\}, Fernando",

note = " Volume: Proceeding volume: ; International Corporate Heritage Symposium ; Conference date: 05-06-2015 Through 06-06-2015",

year = "2015",

month = mar,

day = "20",

language = "English",

booktitle = "International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia proceedings",

}

Authenticity and Corporate Heritage Brands. / Rindell, Anne; Pinto Santos, Fernando.
International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia proceedings: 5th International Symposium on Heritage. London, 2015.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Authenticity and Corporate Heritage Brands

AU - Rindell, Anne

AU - Pinto Santos, Fernando

N1 - Conference code: 5

PY - 2015/3/20

Y1 - 2015/3/20

KW - 512 Business and Management

M3 - Conference contribution

BT - International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia proceedings

CY - London

T2 - International Corporate Heritage Symposium

Y2 - 5 June 2015 through 6 June 2015

ER -