Avoid commercialization pitfalls: building markets for radical innovations

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@article{a035ce7f26ab4d6d8e7ab931ff4fd532,

title = "Avoid commercialization pitfalls: building markets for radical innovations",

keywords = "512 Business and Management",

author = "Suvi Nenonen and Kaj Storbacka",

year = "2015",

month = jul,

day = "1",

language = "English",

journal = "New Zealand Management",

issn = "1174-5339",

publisher = "Adrenalin Publishing Ltd",

number = "July 2015",

}