Beyond Customer Information Processing:  A Socio-Cultural Approach to Learning about Customers

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics
Utgivningsort	Athens
Utgivningsdatum	2006
Status	Publicerad - 2006
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

OpenUrl-tillgänglighet

@inproceedings{e1c730d3a84e4ebc98202bb97cff35fc,

title = "Beyond Customer Information Processing: A Socio-Cultural Approach to Learning about Customers",

author = "Karolina W{\"a}gar",

note = " Volume: Proceeding volume: ",

year = "2006",

language = "English",

booktitle = "Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics",

}