Brand repositioning in a business relationship context: Adapting symbolically to a customer’s resource network

Anu Norrgrann

Brand repositioning in a business relationship context: Adapting symbolically to a customer’s resource network

Anu Norrgrann

Marknadsföring, Vasa

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 31st annual IMP conference : Organizing sustainable btob relationships - designing in changing networks
Utgivningsdatum	08.2015
Status	Publicerad - 08.2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	The 31th Annual IMP Conference, Organizing Sustainable BtoB Relationships - Designing in Changing Networks: Organizing Sustainable BtoB Relationships - Designing in Changing Networks - Kolding, Kolding, Danmark Varaktighet: 27.08.2015 → 30.08.2015 Konferensnummer: 31

Nyckelord

512 Företagsekonomi
Customers and Relations

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title = "Brand repositioning in a business relationship context: Adapting symbolically to a customer{\textquoteright}s resource network",

keywords = "512 Business and Management, Customers and Relations",

author = "Anu Norrgrann",

note = " Volume: Proceeding volume: ; 2015 31st Industrial marketing and purchasing group (IMP) conference : Organizing Sustainable BtoB Relationships - Designing in Changing Networks, IMP ; Conference date: 27-08-2015 Through 30-08-2015",

year = "2015",

month = aug,

language = "English",

booktitle = "Proceedings of the 31st annual IMP conference",

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Norrgrann, A 2015, Brand repositioning in a business relationship context: Adapting symbolically to a customer’s resource network. i Proceedings of the 31st annual IMP conference: Organizing sustainable btob relationships - designing in changing networks. The 31th Annual IMP Conference, Organizing Sustainable BtoB Relationships - Designing in Changing Networks, Kolding, Danmark, 27.08.2015.

Brand repositioning in a business relationship context: Adapting symbolically to a customer’s resource network. / Norrgrann, Anu.
Proceedings of the 31st annual IMP conference: Organizing sustainable btob relationships - designing in changing networks. 2015.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Y1 - 2015/8

KW - 512 Business and Management

KW - Customers and Relations

M3 - Conference contribution

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Y2 - 27 August 2015 through 30 August 2015

ER -