Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations

Carol Kelleher; A. O' Cheilleachair; Anu Helkkula; Joe Peppard

Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations

Carol Kelleher
, A. O' Cheilleachair
, Anu Helkkula
, Joe Peppard

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	4th Forum of Markets and Marketing 2014
Utgivningsort	Karlstad
Förlag	CTF - Service Research Center, Karlstad University
Utgivningsdatum	16.06.2014
Status	Publicerad - 16.06.2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2014 Forum on Markets and Marketing (FMM) - Karlstad, Karlstad, Sverige Varaktighet: 16.06.2014 → 19.06.2014 Konferensnummer: 4

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

http://www.kau.se/en/ctf/kalender/events/fmm-2014

OpenUrl-tillgänglighet

Fulltext

Citera det här

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author = "Carol Kelleher and \{O' Cheilleachair\}, A. and Anu Helkkula and Joe Peppard",

note = "No full paper available Volume: Proceeding volume: ; 2014 Forum on Markets and Marketing (FMM), FMM ; Conference date: 16-06-2014 Through 19-06-2014",

year = "2014",

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Kelleher, C, O' Cheilleachair, A, Helkkula, A & Peppard, J 2014, Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations. i 4th Forum of Markets and Marketing 2014. CTF - Service Research Center, Karlstad University, Karlstad, 2014 Forum on Markets and Marketing (FMM), Karlstad, Sverige, 16.06.2014. <http://www.kau.se/en/ctf/kalender/events/fmm-2014>

Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations. / Kelleher, Carol; O' Cheilleachair, A.; Helkkula, Anu et al.
4th Forum of Markets and Marketing 2014. Karlstad: CTF - Service Research Center, Karlstad University, 2014.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Co-creating value in online community-based idea contests – Understanding and managing contested participant and company orientations

AU - Kelleher, Carol

AU - O' Cheilleachair, A.

AU - Helkkula, Anu

AU - Peppard, Joe

N1 - Conference code: 4

PY - 2014/6/16

Y1 - 2014/6/16

KW - 512 Business and Management

M3 - Conference contribution

BT - 4th Forum of Markets and Marketing 2014

PB - CTF - Service Research Center, Karlstad University

CY - Karlstad

T2 - 2014 Forum on Markets and Marketing (FMM)

Y2 - 16 June 2014 through 19 June 2014

ER -