@article{2e49ab7529d546ccb82bda2d83c1a9b5,
title = "Competitive arena mapping: Market Innovation Using Morphological Analysis in Business Markets",
keywords = "512 Business and Management, KOTA2012",
author = "Kaj Storbacka and Nenonen, \{Suvi Maria\}",
note = "The Editorial Board of the Journal of Business to Business Marketing has voted: Runner up from 19 (3) “Competitive Arena Mapping: Market Innovation Using Morphological Analysis in Business Markets” by Kaj Storbacka \& Suvi Nenonen Volume: Proceeding volume: ",
year = "2012",
doi = "10.1080/1051712X.2012.638464",
language = "English",
volume = "19",
pages = "183--215",
journal = "Journal of Business-to-Business Marketing",
issn = "1547-0628",
publisher = "Routledge",
number = "3",
}