Consumer-brand relationships in step-down line extensions of luxury and designer brands

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

17 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Fashion Marketing and Management
Volym	18
Nummer	2
Sidor (från-till)	145-168
Antal sidor	24
ISSN	1361-2026
DOI	https://doi.org/10.1108/JFMM-04-2013-0057
Status	Publicerad - 2014
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{8fa3af89071749cbb8ecc10e3291c59d,

title = "Consumer-brand relationships in step-down line extensions of luxury and designer brands",

keywords = "512 Business and Management, KOTA2014",

author = "Kamilla Hanslin and Anne Rindell",

year = "2014",

doi = "10.1108/JFMM-04-2013-0057",

language = "English",

volume = "18",

pages = "145--168",

journal = "Journal of Fashion Marketing and Management",

issn = "1361-2026",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - Consumer-brand relationships in step-down line extensions of luxury and designer brands

AU - Hanslin, Kamilla

AU - Rindell, Anne

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

U2 - 10.1108/JFMM-04-2013-0057

DO - 10.1108/JFMM-04-2013-0057

M3 - Article

SN - 1361-2026

VL - 18

SP - 145

EP - 168

JO - Journal of Fashion Marketing and Management

JF - Journal of Fashion Marketing and Management

IS - 2

ER -