Consumer mind-sets and attitudes towards online marketing messages

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

3 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	International Journal of Internet Marketing and Advertising
Volym	4
Nummer	1
Sidor (från-till)	26-36
Antal sidor	11
ISSN	1477-5212
Status	Publicerad - 2007
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

OpenUrl-tillgänglighet

@article{c20ece0bfee141f09323c051a2642b33,

title = "Consumer mind-sets and attitudes towards online marketing messages",

author = "S{\"a}{\"a}ksj{\"a}rvi, \{Maria Caroliina\} and Gratiana Pol",

year = "2007",

language = "English",

volume = "4",

pages = "26--36",

journal = "International Journal of Internet Marketing and Advertising",

issn = "1477-5212",

publisher = "Ty{\"o}oikeudellinen yhdistys ry",

number = "1",

}