Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

Johanna Gummerus; Reija Sihlman; Veronica Liljander; Johannes Perret

Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

Johanna Gummerus
, Reija Sihlman
, Veronica Liljander
, Johannes Perret

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance
Redaktörer	Ann-Marie Doherty
Utgivningsort	Cardiff
Förlag	AM - Academy of Marketing
Utgivningsdatum	2013
ISBN (elektroniskt)	978-1-909838-00-0
Status	Publicerad - 2013
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2013 Academy of Marketing Conference - University of South Wales , Cardiff, Storbritannien Varaktighet: 08.07.2013 → 11.07.2013

Nyckelord

512 Företagsekonomi
KOTA2013
Equis Base Room

Åtkomst av dokument

2013_Liljander_et_al_Consumers_perceived

https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0340_paper.pdf

OpenUrl-tillgänglighet

Fulltext

Citera det här

Gummerus, J., Sihlman, R., Liljander, V., & Perret, J. (2013). Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. I A.-M. Doherty (Red.), Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance AM - Academy of Marketing. https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0340_paper.pdf

Gummerus, Johanna ; Sihlman, Reija ; Liljander, Veronica et al. / Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. redaktör / Ann-Marie Doherty. Cardiff : AM - Academy of Marketing, 2013.

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Gummerus, J, Sihlman, R, Liljander, V & Perret, J 2013, Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. i A-M Doherty (red.), Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. AM - Academy of Marketing, Cardiff, 2013 Academy of Marketing Conference , Cardiff, Storbritannien, 08.07.2013. <https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0340_paper.pdf>

Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. / Gummerus, Johanna; Sihlman, Reija; Liljander, Veronica et al.
Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. red. / Ann-Marie Doherty. Cardiff: AM - Academy of Marketing, 2013.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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T1 - Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

AU - Gummerus, Johanna

AU - Sihlman, Reija

AU - Liljander, Veronica

AU - Perret, Johannes

N1 - Volume: Proceeding volume:

PY - 2013

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KW - 512 Business and Management

KW - KOTA2013

KW - Equis Base Room

M3 - Conference contribution

BT - Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK.

A2 - Doherty, Ann-Marie

PB - AM - Academy of Marketing

CY - Cardiff

T2 - 2013 Academy of Marketing Conference

Y2 - 8 July 2013 through 11 July 2013

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Gummerus J, Sihlman R, Liljander V, Perret J. Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. I Doherty AM, redaktör, Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. Cardiff: AM - Academy of Marketing. 2013