Corporate Brand Identity Ambidexterity: A longitudinal analysis of aviation and grocery retail brands

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	19th Global Brand Conference 2026, Oxford Brookes University, Oxford, UK, May 6-8, 2026
Status	Accepterad/Presslagd - 05.2026
MoE-publikationstyp	A4 Artikel i en konferenspublikation

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@inproceedings{1b93f15e44af4b76b00baaba5a13fe53,

title = "Corporate Brand Identity Ambidexterity: A longitudinal analysis of aviation and grocery retail brands",

author = "Sonja Sarasvuo and Ulla Hakala",

year = "2026",

month = may,

language = "English",

booktitle = "19th Global Brand Conference 2026, Oxford Brookes University, Oxford, UK, May 6-8, 2026",

}