@article{0dfc7acb40f54934b9166477efc12a27,
title = "Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications",
keywords = "512 Business and Management, Marketing Logics and Strategizing",
author = "Jaakko Aspara and Henrikki Tikkanen",
year = "2013",
doi = "10.1016/j.jbusres.2012.04.004",
language = "English",
volume = "66",
pages = "593--602",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
number = "5",
}