Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

Suvi Maria Nenonen; Kaj Storbacka

Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

Suvi Maria Nenonen
, Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.
Utgivningsort	Uppsala
Utgivningsdatum	2008
Status	Publicerad - 2008
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

Åtkomst av dokument

http://www.impgroup.org/uploads/papers/6719.pdf

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inproceedings{84401348bab148a4ae9a7fddf7069ed8,

title = "Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies",

author = "Nenonen, \{Suvi Maria\} and Kaj Storbacka",

note = " Volume: Proceeding volume: ",

year = "2008",

language = "English",

booktitle = "Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.",

}

Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies. / Nenonen, Suvi Maria; Storbacka, Kaj.
Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.. Uppsala, 2008.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

TY - GEN

T1 - Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

AU - Nenonen, Suvi Maria

AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.

CY - Uppsala

ER -