Do Customers Follow When Companies Change?: Corporate Image Formation in the Mergers and Aquisitions of a Nordic Bank

Do Customers Follow When Companies Change? Corporate Image Formation in the Mergers and Aquisitions of a Nordic Bank

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Conference proceedings: 2nd annual AM's Brand SIG
Utgivningsort	Manchester
Utgivningsdatum	2006
Status	Publicerad - 2006
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Unknown host publication - , Internationell Varaktighet: 01.01.1800 → …

@inproceedings{b5738359845f495c9b6473be9f43b349,

title = "Do Customers Follow When Companies Change?: Corporate Image Formation in the Mergers and Aquisitions of a Nordic Bank",

author = "Tore Strandvik and Anne Rindell",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2006",

language = "English",

booktitle = "Conference proceedings: 2nd annual AM's Brand SIG",

}