Does relationship marketing improve customer relationship satisfaction and loyalty?

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

173 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	International Journal of Bank Marketing
Volym	24
Nummer	4
Sidor (från-till)	232-251
Antal sidor	20
ISSN	0265-2323
Status	Publicerad - 2006
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Åtkomst av dokument

@article{b12b2d5ff8904d9c93473d21551f8e82,

title = "Does relationship marketing improve customer relationship satisfaction and loyalty?",

author = "Persson, \{Per Andreas\} and Veronica Liljander",

year = "2006",

language = "English",

volume = "24",

pages = "232--251",

journal = "International Journal of Bank Marketing",

issn = "0265-2323",

publisher = "Emerald Group Publishing",

number = "4",

}