Emotions and unintended communication effects: An examination of a store window and its impact on consumers’ beliefs about reality

Magnus Söderlund; Claes-Robert Julander

Emotions and unintended communication effects: An examination of a store window and its impact on consumers’ beliefs about reality

Magnus Söderlund
, Claes-Robert Julander

Marknadsföring, Helsingfors

Stockholm School of Economics

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the Nordic Retail and Wholesale Conference 2016
Utgivningsdatum	2016
Status	Publicerad - 2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Nordic Retail and Wholesale Conference (NRWC) - Aarhus, Danmark Varaktighet: 09.11.2016 → 10.11.2016 Konferensnummer: 5

Nyckelord

512 Företagsekonomi

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title = "Emotions and unintended communication effects: An examination of a store window and its impact on consumers{\textquoteright} beliefs about reality",

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