Employee Motivation for Corporate Brand Promise Alignment

Helena Liewendahl; Anne Rindell

Employee Motivation for Corporate Brand Promise Alignment

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of 11th Global Brand Conference: Brands that do Good
Utgivningsdatum	2016
Status	Publicerad - 2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Global Brand Conference of Academy of Marketings Brand, Corporate Identity and Reputation Special Interest Group - Bradford, Storbritannien Varaktighet: 27.04.2016 → 29.04.2016 Konferensnummer: 11

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512 Företagsekonomi

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title = "Employee Motivation for Corporate Brand Promise Alignment",

keywords = "512 Business and Management",

author = "Helena Liewendahl and Anne Rindell",

note = " Volume: Proceeding volume: ; Global Brand Conference of Academy of Marketings Brand, Corporate Identity and Reputation Special Interest Group ; Conference date: 27-04-2016 Through 29-04-2016",

year = "2016",

language = "English",

booktitle = "Proceedings of 11th Global Brand Conference: Brands that do Good",

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M3 - Conference contribution

BT - Proceedings of 11th Global Brand Conference: Brands that do Good

T2 - Global Brand Conference of Academy of Marketings Brand, Corporate Identity and Reputation Special Interest Group

Y2 - 27 April 2016 through 29 April 2016

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