Extending the logic: rethinking value creation and co-creation and their marketing implications

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic
Redaktörer	Robert Lusch, Stephen Vargo, Roger Layton
Antal sidor	28
Utgivningsort	Sydney
Utgivningsdatum	2008
Sidor	348-375
Status	Publicerad - 2008
MoE-publikationstyp	A4 Artikel i en konferenspublikation

OpenUrl-tillgänglighet

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title = "Extending the logic: rethinking value creation and co-creation and their marketing implications",

author = "Christian Gr{\"o}nroos",

note = "Published in electronic format only Volume: Proceeding volume: ",

year = "2008",

language = "English",

pages = "348--375",

editor = "Robert Lusch and Stephen Vargo and Roger Layton",

booktitle = "Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic",

}

Extending the logic: rethinking value creation and co-creation and their marketing implications. / Grönroos, Christian.
Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic. red. / Robert Lusch; Stephen Vargo; Roger Layton. Sydney, 2008. s. 348-375.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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BT - Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic

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