Fu wu guanli yu yingxiao. Jiyu guke guanxi guanli celue (Service managemetn and marketing. Customer management in service competition)

Forskningsoutput: Bok/rapport › Bok › Yrkesinriktad

Originalspråk	Engelska

Utgivningsort	Beijing
Förlag	PHEI - Publishing House of Electronics Industry
Antal sidor	337
ISBN (tryckt)	978-7-121-05398-6
Status	Publicerad - 2008
MoE-publikationstyp	D5 Lärobok, yrkesinriktad hand- eller instruktionsbok eller ordbok

OpenUrl-tillgänglighet

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title = "Fu wu guanli yu yingxiao. Jiyu guke guanxi guanli celue (Service managemetn and marketing. Customer management in service competition)",

author = "Christian Gr{\"o}nroos",

year = "2008",

language = "English",

isbn = "978-7-121-05398-6",

publisher = "PHEI - Publishing House of Electronics Industry",

address = "China",

}

TY - BOOK

T1 - Fu wu guanli yu yingxiao. Jiyu guke guanxi guanli celue (Service managemetn and marketing. Customer management in service competition)

AU - Grönroos, Christian

PY - 2008

Y1 - 2008

M3 - Book

SN - 978-7-121-05398-6

BT - Fu wu guanli yu yingxiao. Jiyu guke guanxi guanli celue (Service managemetn and marketing. Customer management in service competition)

PB - PHEI - Publishing House of Electronics Industry

CY - Beijing

ER -