Higher education offshoring as an innovative response to global learning challenges

The wide implementation of service offshoring strategies worldwide has beenvisible and studied mainly in such business domains as information technol-ogy, accounting, human resource management and customer care centres.Nonetheless, transferring processes to offshore locations has also been im-plemented in the higher education sector. Responding to demographic, socialand globalization challenges, renowned universities seek for innovative solu-tions that shall enhance quality and attractiveness of their operations, whilestrengthening their competitive advantage. The paper examines the case ofan American university that conducts degree programmes in European off-shore locations, in the light of differences between higher education andstandard business offshoring.