Increasing customer attractiveness through upstream brand equity

Carl Lindwall; Anders Ellmo; Jakob Rehme; Christian Kowalkowski

Increasing customer attractiveness through upstream brand equity

Carl Lindwall
, Anders Ellmo
, Jakob Rehme
, Christian Kowalkowski

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value
Utgivningsdatum	2010
Status	Publicerad - 2010
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value - Enschede, Holland Varaktighet: 01.01.1800 → …

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title = "Increasing customer attractiveness through upstream brand equity",

author = "Carl Lindwall and Anders Ellmo and Jakob Rehme and Christian Kowalkowski",

note = " Volume: Proceeding volume: ; The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value ; Conference date: 01-01-1800",

year = "2010",

language = "English",

booktitle = "The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value",

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AU - Ellmo, Anders

AU - Rehme, Jakob

AU - Kowalkowski, Christian

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M3 - Conference contribution

BT - The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value

T2 - The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value

Y2 - 1 January 1800

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