Investors’ reactions to company advertisements: The persuasive effect of product-featuring ads

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12 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	European Journal of Marketing
Volym	49
Nummer	5/6
ISSN	0309-0566
DOI	https://doi.org/10.1108/EJM-11-2013-0661
Status	Publicerad - 2015
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{68353acd462b41abbd369f702a916486,

title = "Investors{\textquoteright} reactions to company advertisements: The persuasive effect of product-featuring ads",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Amitav Chakravarti",

year = "2015",

doi = "10.1108/EJM-11-2013-0661",

language = "English",

volume = "49",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "5/6",

}

TY - JOUR

T1 - Investors’ reactions to company advertisements: The persuasive effect of product-featuring ads

AU - Aspara, Jaakko

AU - Chakravarti, Amitav

PY - 2015

Y1 - 2015

KW - 512 Business and Management

U2 - 10.1108/EJM-11-2013-0661

DO - 10.1108/EJM-11-2013-0661

M3 - Article

SN - 0309-0566

VL - 49

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 5/6

ER -