Marketing as Practice

Per Skålén; Bernard Cova; Johanna Gummerus; Antti Sihvonen

doi:10.4337/9781035315963

Marketing as Practice

Per Skålén^*
, Bernard Cova
, Johanna Gummerus
, Antti Sihvonen

^*Huvudförfattare för detta arbete

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Bidrag till uppslagsverk/ordbok › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Elgar Encyclopedia of Strategy as Practice
Redaktörer	Benjamin Grossman-Hensel, Paula Jarzabkowski, Renate Kratochvil, David Seidl, Paul Spee, Richard Whittington
Utgivningsort	Northampton
Förlag	Edward Elgar
Utgivningsdatum	2025
Sidor	644-645
ISBN (tryckt)	9781035315956
ISBN (elektroniskt)	9781035315963 , 9781035379132
DOI	https://doi.org/10.4337/9781035315963
Status	Publicerad - 2025
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Publikationsserier

Namn	Elgar Encyclopedias in Business and Management

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.4337/9781035315963

OpenUrl-tillgänglighet

Fulltext

Andra filer och länkar

https://www.e-elgar.com/shop/gbp/elgar-encyclopedia-of-strategy-as-practice-9781035315956.html?srsltid=AfmBOopCDk-5NUupE3rhrJIFYVbjVP2dfQMfVvSo4To04-y8Aedrm4Q1

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Marketing as Practice. / Skålén, Per; Cova, Bernard; Gummerus, Johanna et al.
Elgar Encyclopedia of Strategy as Practice. red. / Benjamin Grossman-Hensel; Paula Jarzabkowski; Renate Kratochvil; David Seidl; Paul Spee; Richard Whittington. Northampton: Edward Elgar, 2025. s. 644-645 (Elgar Encyclopedias in Business and Management).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Bidrag till uppslagsverk/ordbok › Vetenskaplig › Peer review

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