@article{3576ae71ee054b0e8b704bc9e6aab17a,
title = "Private bloggers' motivations to produce content – a gratifications theory perspective",
keywords = "512 Business and Management, KOTA2011",
author = "Marianne Sepp and Johanna Gummerus and Veronica Liljander",
year = "2011",
doi = "10.1080/0267257X.2011.624532",
language = "English",
volume = "27",
pages = "1479--1503",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "American school of classical studies at Athens",
number = "13-14",
}