Profitable customer management: reducing costs by influencing customer behaviour

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

19 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	European Journal of Marketing
Volym	47
Nummer	5/6
Sidor (från-till)	857-876
Antal sidor	20
ISSN	0309-0566
DOI	https://doi.org/10.1108/03090561311306912
Status	Publicerad - 2013
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{be0c90bc53024507877cbaed8e603cc4,

title = "Profitable customer management: reducing costs by influencing customer behaviour",

keywords = "512 Business and Management, KOTA2013",

author = "Persson, \{Per Andreas\}",

year = "2013",

doi = "10.1108/03090561311306912",

language = "English",

volume = "47",

pages = "857--876",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "5/6",

}

TY - JOUR

T1 - Profitable customer management: reducing costs by influencing customer behaviour

AU - Persson, Per Andreas

PY - 2013

Y1 - 2013

KW - 512 Business and Management

KW - KOTA2013

UR - https://www.scopus.com/pages/publications/84878823013

U2 - 10.1108/03090561311306912

DO - 10.1108/03090561311306912

M3 - Article

SN - 0309-0566

VL - 47

SP - 857

EP - 876

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 5/6

ER -