Regulatory focus and relationship marketing success

Maria Caroliina Sääksjärvi; Johanna Gummerus

Regulatory focus and relationship marketing success

Maria Caroliina Sääksjärvi
, Johanna Gummerus

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Sammanfattning

In 16, Kathleen Seiders and Glenn
B. Voss, Eds., 262-267.

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the AMA Winter Educators' Conference : Marketing Theory and Applications
Redaktörer	Kathleen Seiders , Glenn B. Voss
Antal sidor	6
Volym	16
Utgivningsdatum	2005
Sidor	262-267
ISBN (tryckt)	0-87757-314-X
Status	Publicerad - 2005
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2007 AMA American Marketing Association Winter Marketing Educators Conference - San Diego, USA Varaktighet: 23.06.2007 → … Konferensnummer: 16

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@inproceedings{8924c94f24d6412b848cdf8a3db083c7,

title = "Regulatory focus and relationship marketing success",

abstract = "In 16, Kathleen Seiders and Glenn B. Voss, Eds., 262-267. ",

author = "S{\"a}{\"a}ksj{\"a}rvi, \{Maria Caroliina\} and Johanna Gummerus",

note = " Volume: Proceeding volume: 16; 2007 AMA American Marketing Association Winter Marketing Educators Conference ; Conference date: 23-06-2007",

year = "2005",

language = "English",

isbn = "0-87757-314-X",

volume = "16",

pages = "262--267",

editor = "\{Seiders \}, \{ Kathleen \} and Voss, \{Glenn B.\}",

booktitle = "Proceedings of the AMA Winter Educators' Conference",

}

Regulatory focus and relationship marketing success. / Sääksjärvi, Maria Caroliina; Gummerus, Johanna.
Proceedings of the AMA Winter Educators' Conference: Marketing Theory and Applications. red. / Kathleen Seiders ; Glenn B. Voss. Vol. 16 2005. s. 262-267.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Regulatory focus and relationship marketing success

AU - Sääksjärvi, Maria Caroliina

AU - Gummerus, Johanna

N1 - Conference code: 16

PY - 2005

Y1 - 2005

N2 - In 16, Kathleen Seiders and Glenn B. Voss, Eds., 262-267.

AB - In 16, Kathleen Seiders and Glenn B. Voss, Eds., 262-267.

M3 - Conference contribution

SN - 0-87757-314-X

VL - 16

SP - 262

EP - 267

BT - Proceedings of the AMA Winter Educators' Conference

A2 - Seiders , Kathleen

A2 - Voss, Glenn B.

T2 - 2007 AMA American Marketing Association Winter Marketing Educators Conference

Y2 - 23 June 2007

ER -

Regulatory focus and relationship marketing success

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