Self-reflexivity scrutinized: (pro-)feminist men learning that gender matters

Purpose - The purpose of this paper is to contribute to the debate on reflexivity in organization and management studies by scrutinizing the possibilities of self-reflexivity. Design/methodology/approach - By means of auto-ethnography, the authors analyze their own experiences as (pro-)feminist men in the field of gender studies. Findings - The authors argue that self-reflexivity is partial, fragmentary and transient: it surfaces in situations where the authors' activities and identities as researchers are challenged by others and they become aware of their precarious position. Originality/value - The paper's perspective complements more instrumental understandings of self-reflexivity, and stimulates further debate on its limits as well as potential.