Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

13 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Marketing Letters
Volym	26
Nummer	2
Sidor (från-till)	201-211
Antal sidor	11
DOI	https://doi.org/10.1007/s11002-013-9275-9
Status	Publicerad - 2015
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{2c28a997b3b348f7adf3f50a9f68c652,

title = "Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect",

keywords = "512 Business and Management, Marketing Effectiveness and Profitability",

author = "Jaakko Aspara and Arvid Hoffmann",

year = "2015",

doi = "10.1007/s11002-013-9275-9",

language = "English",

volume = "26",

pages = "201--211",

journal = "Marketing Letters",

issn = "1573-059X",

publisher = "Springer New York",

number = "2",

}

TY - JOUR

T1 - Selling losers and keeping winners

T2 - How (savings) goal dynamics predict a reversal of the disposition effect

AU - Aspara, Jaakko

AU - Hoffmann, Arvid

PY - 2015

Y1 - 2015

KW - 512 Business and Management

KW - Marketing Effectiveness and Profitability

U2 - 10.1007/s11002-013-9275-9

DO - 10.1007/s11002-013-9275-9

M3 - Article

SN - 1573-059X

VL - 26

SP - 201

EP - 211

JO - Marketing Letters

JF - Marketing Letters

IS - 2

ER -