Selling Sustainability in Industrial Markets: Profitability Barriers

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the IMM Oceania and Asia Summit 2025, The University of Sydney Business School, Sydney, Australia
Utgivningsdatum	09.2025
Status	Publicerad - 09.2025
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Industrial Marketing Management Oceania and Asia Summit 2025 - Sydney, Australien Varaktighet: 29.11.2025 → 30.11.2025 Konferensnummer: 2 https://www.anzmac2025.com/imm-oceania-summit

FN:s SDG:er

Detta resultat bidrar till följande hållbara utvecklingsmål:

@inproceedings{3097f837d5e24587b7519ef0b1ad0958,

title = "Selling Sustainability in Industrial Markets: Profitability Barriers",

author = "Sonja Sarasvuo and Mekhail Mustak and Kaj Storbacka and Mika Gabrielsson",

year = "2025",

month = sep,

language = "English",

booktitle = "Proceedings of the IMM Oceania and Asia Summit 2025, The University of Sydney Business School, Sydney, Australia",

note = "Industrial Marketing Management Oceania and Asia Summit 2025, IMM Oceania and Asia Summit ; Conference date: 29-11-2025 Through 30-11-2025",

url = "https://www.anzmac2025.com/imm-oceania-summit",

}

TY - GEN

T1 - Selling Sustainability in Industrial Markets: Profitability Barriers

AU - Sarasvuo, Sonja

AU - Mustak, Mekhail

AU - Storbacka, Kaj

AU - Gabrielsson, Mika

N1 - Conference code: 2

PY - 2025/9

Y1 - 2025/9

M3 - Conference contribution

BT - Proceedings of the IMM Oceania and Asia Summit 2025, The University of Sydney Business School, Sydney, Australia

T2 - Industrial Marketing Management Oceania and Asia Summit 2025

Y2 - 29 November 2025 through 30 November 2025

ER -