Social impact creation with GenAI in small- and medium enterprises in healthcare

Syeda Khatoon; Katrien Verleye; Jannes Marquardt; Floriane Goosse; Annalena Neder

doi:10.1108/JSIBR-05-2025-0059

Social impact creation with GenAI in small- and medium enterprises in healthcare

Syeda Khatoon
, Katrien Verleye^*
, Jannes Marquardt
, Floriane Goosse
, Annalena Neder

^*Huvudförfattare för detta arbete

Marknadsföring, Helsingfors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Sammanfattning

Purpose
This research aims to develop a framework enabling small- and medium-sized enterprises (SMEs) in healthcare as resource-constrained organizations to create social impact with the integration of generative artificial intelligence (GenAI) in their service ecosystem.

Design/methodology/approach
For developing the GenAI social impact framework, this research relies upon a systematic review of academic articles and business and policy publications and collaboration with healthcare SME experts.

Findings
As integrating GenAI-enabled services in the healthcare ecosystem comes with well-being opportunities and risks for different stakeholders, SMEs benefit from (1) identifying their resource constraints in relation to social impact creation, (2) exploring in what areas GenAI applications can alleviate these resource constraints to create social impact, and (3) implementing GenAI applications for social impact creation at the level of the service ecosystem.

Originality/value
With this study’s GenAI social impact framework, the authors strive to foster responsible use of GenAI in SMEs in the healthcare sector.

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Social Impact in Business Research
Volym	2
Nummer	3
Sidor (från-till)	51
Antal sidor	71
ISSN	3049-4877
DOI	https://doi.org/10.1108/JSIBR-05-2025-0059
Status	Publicerad - 19.06.2026
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

FN:s SDG:er

Detta resultat bidrar till följande hållbara utvecklingsmål:

SDG 8 – Anständiga arbetsvillkor och ekonomisk tillväxt
SDG 9 – Hållbar industri, innovationer och infrastruktur

Åtkomst av dokument

10.1108/JSIBR-05-2025-0059Licens: CC BY

OpenUrl-tillgänglighet

Fulltext

Let's Talk About Service 11th Edition
Khatoon, S. (Deltagare)
04.12.2024 → 06.12.2024
Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium

Citera det här

@article{8e7f0802c58b4075ac5e18b3f61d29d4,

title = "Social impact creation with GenAI in small- and medium enterprises in healthcare",

abstract = "Purpose This research aims to develop a framework enabling small- and medium-sized enterprises (SMEs) in healthcare as resource-constrained organizations to create social impact with the integration of generative artificial intelligence (GenAI) in their service ecosystem. Design/methodology/approach For developing the GenAI social impact framework, this research relies upon a systematic review of academic articles and business and policy publications and collaboration with healthcare SME experts. Findings As integrating GenAI-enabled services in the healthcare ecosystem comes with well-being opportunities and risks for different stakeholders, SMEs benefit from (1) identifying their resource constraints in relation to social impact creation, (2) exploring in what areas GenAI applications can alleviate these resource constraints to create social impact, and (3) implementing GenAI applications for social impact creation at the level of the service ecosystem. Originality/value With this study{\textquoteright}s GenAI social impact framework, the authors strive to foster responsible use of GenAI in SMEs in the healthcare sector.",

author = "Syeda Khatoon and Katrien Verleye and Jannes Marquardt and Floriane Goosse and Annalena Neder",

year = "2026",

month = jun,

day = "19",

doi = "10.1108/JSIBR-05-2025-0059",

language = "English",

volume = "2",

pages = "51",

journal = "Journal of Social Impact in Business Research",

issn = "3049-4877",

publisher = "Emerald",

number = "3",

}

TY - JOUR

T1 - Social impact creation with GenAI in small- and medium enterprises in healthcare

AU - Khatoon, Syeda

AU - Verleye, Katrien

AU - Marquardt, Jannes

AU - Goosse, Floriane

AU - Neder, Annalena

PY - 2026/6/19

Y1 - 2026/6/19

N2 - Purpose This research aims to develop a framework enabling small- and medium-sized enterprises (SMEs) in healthcare as resource-constrained organizations to create social impact with the integration of generative artificial intelligence (GenAI) in their service ecosystem. Design/methodology/approach For developing the GenAI social impact framework, this research relies upon a systematic review of academic articles and business and policy publications and collaboration with healthcare SME experts. Findings As integrating GenAI-enabled services in the healthcare ecosystem comes with well-being opportunities and risks for different stakeholders, SMEs benefit from (1) identifying their resource constraints in relation to social impact creation, (2) exploring in what areas GenAI applications can alleviate these resource constraints to create social impact, and (3) implementing GenAI applications for social impact creation at the level of the service ecosystem. Originality/value With this study’s GenAI social impact framework, the authors strive to foster responsible use of GenAI in SMEs in the healthcare sector.

AB - Purpose This research aims to develop a framework enabling small- and medium-sized enterprises (SMEs) in healthcare as resource-constrained organizations to create social impact with the integration of generative artificial intelligence (GenAI) in their service ecosystem. Design/methodology/approach For developing the GenAI social impact framework, this research relies upon a systematic review of academic articles and business and policy publications and collaboration with healthcare SME experts. Findings As integrating GenAI-enabled services in the healthcare ecosystem comes with well-being opportunities and risks for different stakeholders, SMEs benefit from (1) identifying their resource constraints in relation to social impact creation, (2) exploring in what areas GenAI applications can alleviate these resource constraints to create social impact, and (3) implementing GenAI applications for social impact creation at the level of the service ecosystem. Originality/value With this study’s GenAI social impact framework, the authors strive to foster responsible use of GenAI in SMEs in the healthcare sector.

U2 - 10.1108/JSIBR-05-2025-0059

DO - 10.1108/JSIBR-05-2025-0059

M3 - Article

SN - 3049-4877

VL - 2

SP - 51

JO - Journal of Social Impact in Business Research

JF - Journal of Social Impact in Business Research

IS - 3

ER -

Social impact creation with GenAI in small- and medium enterprises in healthcare

Sammanfattning

FN:s SDG:er

Åtkomst av dokument

OpenUrl-tillgänglighet

Fingeravtryck

Aktiviteter

Let's Talk About Service 11th Edition

Citera det här