Strategies for reducing the environmental impact of impulse buying

This book chapter discusses the impulse buying of sustainably motivated consumers (i.e., sustainable consumers). The authors empirically investigate cases when sustainable consumers buy things impulsively and deal with the negative outcomes of such behaviour. Analysis of qualitative interview data reveals insights on five main themes, namely, sustainable consumption; cases of impulse buying, its antecedents and outcomes; coping with the outcomes of impulse buying; understanding the environmental impact of coping; and preventing future impulse buying. Based on the findings, various strategies for reducing the environmental impact of impulse buying are proposed.