The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness

Sascha Alavi; Laura Marie Edinger-Schons; Johannes Habel; Urs Müller; Jenni Sipilä

The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness

Sascha Alavi
, Laura Marie Edinger-Schons
, Johannes Habel
, Urs Müller
, Jenni Sipilä

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	2019 AMA Winter Academic Conference Proceedings
Förlag	AMA - American Marketing Association
Utgivningsdatum	2019
ISBN (tryckt)	978-0-87757-003-5
Status	Publicerad - 2019
MoE-publikationstyp	A4 Artikel i en konferenspublikation

FN:s SDG:er

Detta resultat bidrar till följande hållbara utvecklingsmål:

SDG 12 – Hållbar konsumtion och produktion

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title = "The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers{\textquoteright} perceived price fairness",

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booktitle = "2019 AMA Winter Academic Conference Proceedings",

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The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness. / Alavi, Sascha; Edinger-Schons, Laura Marie; Habel, Johannes et al.
2019 AMA Winter Academic Conference Proceedings. AMA - American Marketing Association, 2019.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

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AU - Alavi, Sascha

AU - Edinger-Schons, Laura Marie

AU - Habel, Johannes

AU - Müller, Urs

AU - Sipilä, Jenni

PY - 2019

Y1 - 2019

M3 - Conference contribution

SN - 978-0-87757-003-5

BT - 2019 AMA Winter Academic Conference Proceedings

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