The impact of influence tactics on emotions, perceived trustworthiness of supplier, and behavioral intentions in a B2B buying context

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Australia New Zealand Marketing Academy Conference 2014 Proceedings
Utgivningsdatum	2014
Status	Publicerad - 2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation

OpenUrl-tillgänglighet

@inproceedings{4ddeec4e02be49d69cbdd1cfb6148f62,

title = "The impact of influence tactics on emotions, perceived trustworthiness of supplier, and behavioral intentions in a B2B buying context",

author = "Anssi Tarkiainen and Jenni Sipil{\"a} and Sanna Sundqvist and Maija Hujala",

year = "2014",

language = "English",

booktitle = "Australia New Zealand Marketing Academy Conference 2014 Proceedings",

}

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review