The Influence of Word-of-Mouth on Ambivalence in the Consumer Decision-Making Process

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	AMA Educators Proceedings
Redaktörer	T. Henning-Thurau, C.F. Hofacker
Förlag	Curran Associates Inc.
Utgivningsdatum	2016
Status	Publicerad - 2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation

OpenUrl-tillgänglighet

@inproceedings{b02e6a2bde06484da0bcd62b29726807,

title = "The Influence of Word-of-Mouth on Ambivalence in the Consumer Decision-Making Process",

author = "Jenni Sipil{\"a} and Kristiina Herold and Anssi Tarkiainen and Sanna-Katriina Asikainen",

year = "2016",

language = "English",

editor = "T. Henning-Thurau and C.F. Hofacker",

booktitle = "AMA Educators Proceedings",

publisher = "Curran Associates Inc.",

address = "United States",

}