The Mental Footprint of Marketing in the Boardroom

Tore Strandvik; Maria Holmlund; Christian Grönroos

doi:10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf

The Mental Footprint of Marketing in the Boardroom

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

38 Citeringar (Scopus)

Sammanfattning

Special Issue: Back where we belong – Marketing as the organization’s core strategy

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Service Management
Volym	25
Nummer	2
Sidor (från-till)	241-252
Antal sidor	12
ISSN	1757-5818
DOI	https://doi.org/10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf
Status	Publicerad - 26.03.2014
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi
KOTA2014
Marketing Logics and Strategizing

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10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf

Mental footprint of marketing2014_Own copyAccepterat manuskript (AAM), 164 KB

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keywords = "512 Business and Management, KOTA2014, Marketing Logics and Strategizing",

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The Mental Footprint of Marketing in the Boardroom

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