The role of brand images in consumer practices: uncovering embedded brand strength

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

22 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Product and Brand Management
Volym	20
Nummer	6
Sidor (från-till)	440 - 446
Antal sidor	7
ISSN	1061-0421
DOI	https://doi.org/10.1108/10610421111166586
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

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title = "The role of brand images in consumer practices: uncovering embedded brand strength",

keywords = "512 Business and Management, KOTA2011",

author = "Anne Rindell and Oskar Korkman and Johanna Gummerus",

year = "2011",

doi = "10.1108/10610421111166586",

language = "English",

volume = "20",

pages = "440 -- 446",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing",

number = "6",

}

TY - JOUR

T1 - The role of brand images in consumer practices: uncovering embedded brand strength

AU - Rindell, Anne

AU - Korkman, Oskar

AU - Gummerus, Johanna

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

U2 - 10.1108/10610421111166586

DO - 10.1108/10610421111166586

M3 - Article

SN - 1061-0421

VL - 20

SP - 440

EP - 446

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 6

ER -