The role of digital channels in the beginning of customer relationships

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	e-Commerce 2006: Proceedings from IADIS International Conference
Redaktörer	Sandeep Krishnamurthy, Pedro Isaias
Antal sidor	8
Utgivningsort	Porto
Förlag	IADIS Press
Utgivningsdatum	2006
Sidor	151-159
ISBN (tryckt)	972-8924-23-2
Status	Publicerad - 2006
MoE-publikationstyp	B2 Del av en bok eller annat samlingsverk

OpenUrl-tillgänglighet

@inbook{c2bac88a44c64e529f9aecf99b4660d4,

title = "The role of digital channels in the beginning of customer relationships",

author = "Kristina Heinonen and Thomas Michelsson",

year = "2006",

language = "English",

isbn = "972-8924-23-2",

pages = "151--159",

editor = "Sandeep Krishnamurthy and Pedro Isaias",

booktitle = "e-Commerce 2006: Proceedings from IADIS International Conference",

publisher = "IADIS Press",

address = "Portugal",

}