The role of relationship selling in technology start-up firms: Two case studies in Europe and Asia

Christian Kowalkowski; Peter Svensson; Jakob Rehme

The role of relationship selling in technology start-up firms: Two case studies in Europe and Asia

Christian Kowalkowski
, Peter Svensson
, Jakob Rehme

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	IMP Group in Asia Conference
Utgivningsdatum	2005
Status	Publicerad - 2005
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	IMP Group in Asia Conference - Phuket, Thailand Varaktighet: 11.12.2005 → 14.12.2005

Nyckelord

512 Företagsekonomi

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title = "The role of relationship selling in technology start-up firms: Two case studies in Europe and Asia",

keywords = "512 Business and Management",

author = "Christian Kowalkowski and Peter Svensson and Jakob Rehme",

note = " Volume: Proceeding volume: ; 2005 Industrial marketing and purchasing group (IMP) in Asia Conference, IMP ; Conference date: 11-12-2005 Through 14-12-2005",

year = "2005",

language = "English",

booktitle = "IMP Group in Asia Conference",

}

TY - GEN

T1 - The role of relationship selling in technology start-up firms

T2 - 2005 Industrial marketing and purchasing group (IMP) in Asia Conference

AU - Kowalkowski, Christian

AU - Svensson, Peter

AU - Rehme, Jakob

N1 - Volume: Proceeding volume:

PY - 2005

Y1 - 2005

KW - 512 Business and Management

M3 - Conference contribution

BT - IMP Group in Asia Conference

Y2 - 11 December 2005 through 14 December 2005

ER -