Unconventional luxury brand collaborations are everywhere. What is the appeal?

Forskningsoutput: Tidskriftsbidrag › Artikel › Allmänheten

Originalspråk	Engelska
Dagstidning	The Conversation
Volym	2023
Status	Publicerad - 07.08.2023
MoE-publikationstyp	E1 Populärvetenskaplig artikel, tidningsartikel

Nyckelord

Luxury
Diaz Ruiz, C. A. (Ansvarig forskare (PI))
01.12.2012 → 31.12.2023
Projekt: Annat projekt

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title = "Unconventional luxury brand collaborations are everywhere. What is the appeal?",

keywords = "512 Business and Management, consumers, manufacturing",

author = "\{Diaz Ruiz\}, Carlos and Angela Cruz",

year = "2023",

month = aug,

day = "7",

language = "English",

volume = "2023",

journal = "The Conversation",

issn = "2431-2134",

publisher = "The Conversation Trust (UK) Limited",

}