What service transition?: Rethinking established assumptions about manufacturers’ service-led growth strategies

Christian Kowalkowski; Charlotta Windahl; Daniel Kindström; Heiko Gebauer

What service transition? Rethinking established assumptions about manufacturers’ service-led growth strategies

Christian Kowalkowski
, Charlotta Windahl
, Daniel Kindström
, Heiko Gebauer

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Cambridge Service Alliance Academic Conference
Förlag	Cambridge University Press
Utgivningsdatum	2014
Status	Publicerad - 2014
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation
Evenemang	2014 Cambridge Service Alliance Academic Conference - Cambridge, Använd inte denna Varaktighet: 03.10.2014 → 04.10.2014 Konferensnummer: 4

Nyckelord

512 Företagsekonomi
KOTA2014

Åtkomst av dokument

http://www.cambridgeservicealliance.org/events/serviceweek2014.html

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inproceedings{3456125e4b3f4c71915866b145d44226,

title = "What service transition?: Rethinking established assumptions about manufacturers{\textquoteright} service-led growth strategies",

keywords = "512 Business and Management, KOTA2014",

author = "Christian Kowalkowski and Charlotta Windahl and Daniel Kindstr{\"o}m and Heiko Gebauer",

note = "There was no full paper available Volume: Proceeding volume: ; 2014 Cambridge Service Alliance Academic Conference ; Conference date: 03-10-2014 Through 04-10-2014",

year = "2014",

language = "English",

booktitle = "Cambridge Service Alliance Academic Conference",

publisher = "Cambridge University Press",

address = "United Kingdom",

}

Kowalkowski, C, Windahl, C, Kindström, D & Gebauer, H 2014, What service transition? Rethinking established assumptions about manufacturers’ service-led growth strategies. i Cambridge Service Alliance Academic Conference. Cambridge University Press, 2014 Cambridge Service Alliance Academic Conference, Cambridge, Använd inte denna, 03.10.2014. <http://www.cambridgeservicealliance.org/events/serviceweek2014.html>

TY - GEN

T1 - What service transition?

T2 - 2014 Cambridge Service Alliance Academic Conference

AU - Kowalkowski, Christian

AU - Windahl, Charlotta

AU - Kindström, Daniel

AU - Gebauer, Heiko

N1 - Conference code: 4

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - Cambridge Service Alliance Academic Conference

PB - Cambridge University Press

Y2 - 3 October 2014 through 4 October 2014

ER -